Business cards serve as an advertisement for your shop. It can travel from your customer to their friends, to their sisters, cousins, and colleagues. It’s amazing how a tiny piece of paper turn into a powerful marketing tool. That’s why it’s important to maximize this little space and design it to reflect your brand image.
We haven’t existed for a year but we’ve gone through four business card redesigns!
We didn’t have much time to prepare for our first pop-up shop. It was a last minute decision to have business cards. So, we just used the same design as our signage and had it printed on a smaller scale.
We decided to be crafty for our next set of cards. Instead of having it professionally made, we used patterned paper and taped a smaller piece of paper with our contact details.
We figured 100 pieces were enough but by the second day of the Celebrity Bazaar, we almost ran out of our crafty business cards. With just a few hours to spare, we knew we won’t be able to make a new set from scratch. We just used the same Photoshop file with our contact details (from our business card v. 2.0) and inserted our buntings pattern to have a similar effect. We printed it on white board paper (Luckily, we have some lying around) and cut it into 2″ by 3″ cards.
A week before the St. James Christmas Bazaar (The biggest and most awaited bazaar of the holiday season) we were contemplating on another redesign. We knew we wanted each card to have a different pattern. Something similar to our DIY business card. However, the thing about most printing companies is that they usually won’t allow it. They prefer one design in a minimum order of 400 pieces. I’m lucky that I know someone who could make our business card the way I want it to look like. Yay!
We decided to use two themes. The first theme is colorful and sunny -Vibrant Days. The other theme looks feminine and sweet- Pastel Pretty. Some patterns are similar to the patterned papers we used for DIY business cards.
In total we have 8 designs and was printed on satin photo paper. We are loving this set of business cards. I think we’re going to stick with this set for a while.
Here it is during the St. James Bazaar.
What do you think about our business card redesigns? Do you have a favorite?